Now, Time is up there with NPR for me, only in print and concentrated on Saturdays and Sundays. I'll look through it occasionally throughout the week, but I hit all the most interesting articles and features in the first two or three times I pick it up over the weekend. I have to admit that I read the more fun and entertaining articles and essays before tackling the heavier stuff, and I often find myself struggling to read the more despair-filled articles, whether it be on our dismal economic situation or pain and strife elsewhere in the world. Especially during my speed-lunch, I want to read things that are short, entertaining or at the very least, not horribly depressing.
Imagine my surprise, when I instead turned to an article that actually was... dare I say it... uplifting? An article focusing on business that didn't carry the major themes of greed, dishonesty and shady practices? A focus instead on the actions of a major pharmaceutical company that is making humane choices at the expense of its financial growth? Come again?
Yes, it's true, and you just have to read about what Novartis has been doing in the quest for malaria prevention around the world. In the print article, above the title is a heading: Corporate Conscience--a phrase I would have considered an absolute oxymoron before, but now have evidence to prove that it's not impossible.
Shocked and awed in a good way,
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